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Perception is reality in both diplomacy and tourism marketing
Perceptive readers of this blog will notice that I tend to draw on a lot of history – and especially military history – analogies. (So as you can imagine I am loving doing all the work on our culture...
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Building Digital Assets For Tourism Businesses And Destinations
The last year has been a rocky road for those in the industry who have put all their social media eggs in the Facebook basket. Many tourism businesses and destinations saw a dramatic drop in their...
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Generating Tourism Dispersal In Regional Australia
The following is a guest blog piece by Australian Regional Tourism Network (ARTN) Chairman David Sheldon who is also the owner / operator of Elm Cottage in Tumut. We are proud to be affiliated with the...
View ArticleGen Z and Tourism Marketing
The travel and tourism environment is always changing. Just when you had got used to the idea of Gen Y, Gen Z is about to enter our markets (in fact as influencers they are already there). Gen Z are...
View ArticlePay Per Click for Travel and Tourism Marketing
Pay Per Click Advertising with Nigel Ayling – Expert Interview In a 40-minute audio interview with Bronwyn White of MyTravelResearch.com, Nigel Ayling Director of Solutions4.biz in New South Wales...
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Top 5 Mobile Travel Research & Marketing Trends
The search landscape is moving fast. In particular, mobile search and mobile usage by travellers – both business and leisure. We have seen great emerging trends this year and it presents great...
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Travel Marketers Losing Millions By Ignoring Data
Each year tourism departments in governments, companies and associations spend millions of tax payer dollars on market research and insights relating to the travel and tourism industry. Unfortunately,...
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3 Tourism Marketing Insights to Increase Visitation
Today we go retro. The tourism marketing landscape has changed. There is plenty of evidence to support this, but did you know that old school marketing is still going to give your money and time the...
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Cashed Up, Time Rich – The Travelling Senior
Did you know, that in our life time, we will never see another demographic that has as much disposable cash to spend and as much free time than our current seniors? Between us at MyTravelResearch.com,...
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Connect With The Right Content At The Right Time.
As a tour operator, hotel or destination, there are many ways to connect to your customer on their path to purchase. Nearly all leisure travel begins with online search. Consequently, online content...
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Is luxury travel really that unique?
I’ve just finished researching a whitepaper on luxury travel ahead of launching our exciting Luxperience MyTravelResearch.com luxury travel research. So I was really delighted when Australian public...
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Why You Need a Marketing Persona
As a tourism professional, you’re stretched for time, budgets are tight and you have competing stakeholder needs. You may not have the time to trawl through hours and hours of research to create and...
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Insights and trends in luxury travel
It’s exciting times for MyTravelResearch.com in the Luxury Travel space. Last week we announced our partnership with Luxperience to create a new and exciting Insights to Action report into the...
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Do You Really Understand Your MICE Customer?
Not winning as much Meetings, incentives, conferences and events (MICE) business as you would like? You need to understand your MICE customer. It’s the oldest saying in marketing that you need to know...
View ArticleLearn from Tourism Australia Social Media Guru – Jesse Desjardins
Jesse Desjardins is the Global Manager, Social & Content, Tourism Australia. He has also been identified as one of the worlds top 10 Destination Marketers. Jesse has just completed a thesis that...
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Indian Outbound White Paper
India is the flavour of the year for us at MyTravelResearh.com after we were invited to attend an Australian government trade mission earlier in the year. And you are our lucky beneficiary. Carolyn...
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How to Surprise and Delight On Little Budget
I travelled all the way from Australia to Los Angeles this week for a little work and pleasure mixed together. It is always good to do both when you can. And as travel researchers, I can honestly...
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How Airbnb Translated Google Insight into Actions
At MyTravelResearch.com, we talk a lot about taking insight to action. It is much easier said than done and is a skill that takes years to acquire. It is one of those things that as a researcher and...
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Mobile Travel Research Statistics
I have just completed a round road-trip if from Sydney to Melbourne back to Sydney over the Christmas Holiday period. It made me realise that many travel and tourism operators are still NOT mobile...
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Mastering Tourism Marketing in 2016
You know those hot trends you were going to action in 2015…it’s time to action them in 2016. Seriously! There are no hot trends for 2016 that are more important than the ones in 2015. So, this is the...
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